Avoiding Three Common Marketing Mistakes

 Marketing is a strange art, and it takes a decent amount of learning and tweaking throughout the process in order to effectively reach your targeted demographics. This makes it near impossible for a marketing plan to be flawless on the first…
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Crafting an Effective Elevator Pitch

An elevator pitch will often be the first impression your company will make to prospective customers. Because of this, it is important that it be well organized and polished so that you represent both yourself and your company well. You…
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The Do’s and Don’ts of Professional Social Media

Social media is an essential aspect to any business big or small. It's a form of marketing that reaches a huge audience at little to no cost. However, social media will act as a voice of the business, so it is important that…
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