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Setting Your Mission– a Lesson from Ben and Jerry’s

Authentic marketing evolves from knowing your mission from the beginning. Ben and Jerry's is a fantastic example of this. When Ben and Jerry's was founded…
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What does a business card say about you?

If you ask anyone with a cellphone to give you a phone number without first looking it up, you will probably be met…
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Marketing Your Small Business on a Tight Budget

All businesses must start somewhere, and typically, that “somewhere” is pretty small. In order to grow your business, marketing is an essential step,…
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The Do’s and Don’ts of Professional Social Media

Social media is an essential aspect to any business big or small. It's a form of marketing that reaches a huge audience at little to…
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