We never want to abuse psychology, in marketing, however, you can use it in your favor without manipulating your customer. You do this by adequately creating the feel that best represents your company. Colors play a huge roll in this. There are few aspects in life that create feeling as much as a color. So before you choose the colors that you want to repeat in your campaigns to represent your company, understand what you are saying with your colors, and be sure that this is an adequate representation of what you want your company to represent.

Let’s think Target, Red Robin, Netflix, Youtube, Chili’s, Statefarm, Coca-Cola. Red creates a feeling of urgency. Think of what Target is, it’s a place to go when you need just about anything in a hurry. It has gifts for a wedding, and for a new baby, it has food to bring to the Superbowl Party. It has last minute shoes when yours break on the way to the huge business deal. Target is a one stop shop for the person in urgent need of anything. Then on a really lucky day, Target has more red, the red tag clearance. These tags symbolize an urgent buy. They say, “hurry, buy it now before it is gone.” The color red evokes an urgency in us, making it the perfect color for the successful brand of Target.
The same sense of urgency can be seen in the world of the internet. Let’s think of Youtube and Netflix. Both of these offer a sense of instant entertainment, stimulated by culture’s needs for instant gratification.

Let’s think Ford, Wal-Mart, Facebook, progressive, and multiple banks. Blue, often associated with the flow of water, tends to create a more peaceful feeling, evoking more of a reliability. It tends to provide a sense of security and a stimulation of productivity.
For the company Ford, the color choice is obvious. When we think Ford we think “Ford Tough” which stands mainly on the sense of reliability. The color also stands strong in symbolizing Ford’s beginning success with the assembly line and the productivity associated.
When thinking of Wal-Mart, for years the brand has attempted to establish a sense of reliability and peaceful shopping by, like Target, offing a one-stop-shop for any need. Unlike Target, Wal-Mart’s color choices centralized around peace of mine when shopping rather than the urgency.

Let’s think Ford, Wal-Mart, Facebook, progressive, and multiple banks. Blue, often associated with the flow of water, tends to create a more peaceful feeling, evoking more of a reliability. It tends to provide a sense of security and a stimulation of productivity. For the company Ford, the color choice is obvious. When we think Ford we think “Ford Tough” which stands mainly on the sense of reliability. The color also stands strong in symbolizing Ford’s beginning success with the assembly line and the productivity associated. When thinking of Wal-Mart, for years the brand has attempted to establish a sense of reliability and peaceful shopping by, like Target, offing a one-stop-shop for any need. Unlike Target, Wal-Mart’s color choices centralized around peace of mine when shopping rather than the urgency.

Let’s think Nike, Adidas, HBO, and Amazon. The color black symbolizes authority and power, along with strength and stability. We see the significance of this in the the sport brands such such as Nike and Adidas. It symbolizes the power of the team or the authority of the athlete. You can also see this superiority in HBO and Amazon, and they tend to stand as the elite in the field. HBO strives to send a signal of superiority in comparison to other TV channels. Most people pay extra for it, and it offers exclusive shows that you cannot watch anywhere else. Amazon offers it’s own form of superiority as the largest internet market.
Amazon also illustrates a sense of intelligence, branching into other fields through innovation, and outshining many other networks. It is important to note, that the power of the color black can work in favor of your brand, however, it can become overwhelming if it is overused. There is a particular balance that should be exercised if it is used.


Color is so much more than just a design. The color you choose for your company/project can say more than words at times.


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