An elevator pitch will often be the first impression your company will make to prospective customers. Because of this, it is important that it be well organized and polished so that you represent both yourself and your company well. You never know when you will run into a potential client, so it is extremely important that you always have your elevator pitch in your back pocket, ready for delivery.
What exactly do you do?
What makes your company or product different than the competition?
What do you have to offer?
What are your goals?
Where is your company going?
Why should you be trusted?
These are all questions to ask during the brainstorming process of crafting your pitch. It is important to think through everything that can best support your product. At this point we are only concerned with ideas. Therefore don’t put any limits on yourself. Come up with as many angles and as many selling points as you can think of.
After you identify your selling points, it is important that you identify how to get others involved in the pitch. Brainstorm how you are relevant to others, and how to best express it. People want to be involved in conversation. Ask yourself how to do that. In some situations you can ask them about their own life. Ask them about their experience with similar products, and ask them what they would prefer in a product like this.
It is important to recognize that this process is all about brainstorming, not solidifying. You do not have to use everything you come up with in the actual pitch. Take the pressure to make it perfect off of yourself, and instead be willing to have crazy ideas. Sometimes these crazy ideas or questions will be your best tactic. However, if nothing does come out of them, what did you lose by simply brainstorming?
Once you have identified all of the important aspects and questions for your company, it is time to take all that you identified and begin to form a pitch. This must start by eliminating. This is where you have to prioritize information. Remember, an elevator pitch should be short, so only the most important pieces of information should be included. Come up with about three main aspects to keep, and about two ways to directly interact with the person you are pitching to. Be sure that everything you choose to keep is extremely relevant and engaging. Also, be sure that the information that you choose differentiates you from all others in the market.
Once you have only the most significant points remaining, it is time to organize. No matter how strong the information is, if it is not organized in a professional manner the pitch will seem sloppy. Be sure that the pitch flows from one topic to the next, and that you place an attention grabber at the beginning. Some may choose to apply the interactive factor at the beginning of the pitch, and some may prefer to introduce it at the end. It is up to you to decide where everything will have the greatest impact and organize the pitch in such a manner.
Finally, be sure to practice! Time is essential in the elevator pitch so it is important that no seconds are wasted with pauses and “um’s.” Set up a timer and pitch the idea to yourself in the mirror. Make sure that the speech is less than a minute long, and that you are confident and rehearsed enough to pitch it without the need of notes of bullet points. Even after you nail the speech, it is a good idea to practice it about once a week in order to stay polished.
An elevator pitch can make or break a first impression. Be sure that you are prepared to deliver yours at any time and in any place. Let Mars Hill Marketing handle the rest of your marketing needs. Contact Us today.
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