Search Engine Optimization (SEO)

We live in a marketing age where a company’s online presence means everything. If your website isn’t user-friendly, customers won’t stay on it. If your payment process isn’t clear, many will ditch their cart before the transaction is complete. And if you are not one of the first listings on a Google search, you will miss a huge segment of potential customers.  

If you, like most companies, depend on media marketing to achieve your goals, SEO should be a priority. If you, like many companies, have avoided media marketing in the past, then SEO should still be a priority, because the bottom line is, for people to buy your product or service, they first need to find your product or service, and in the online world, this can only happen through SEO.

Unfortunately, this relevant need allows many false marketers to enter the field with their unrealistic promises and outrageous claims.

It is essential to know that SEO is more than just a “get rich quick” game. It is a whole world of algorithms and tedious detail that requires strategy, marketing understanding, and years of experience.

Our Process

We consider effective SEO to be much more than a single strategy. We like to think of the whole process as a unit made up of four essential steps:

  1. Keyword Research
  2. Onboarding
  3. Site Optimizing
  4. Link Building

Like a machine, each of these factors plays a huge role in the overall SEO strategy. They each have their own unique and necessary purpose to carry a bulk of the weight. If one aspect is weak, the whole strategy can suffer, or in some cases not perform at all.

1. Keyword Research

This is the gears of the whole operation. It is tedious, continuous, and essential to keep the machine going. This aspect does not stop after the initial setup. We will perform extensive research on every keyword that we deem essential to your mission, and using this research, we will divide the keywords into categories of core, secondary, and LSI. The world of SEO is changing constantly, and therefore it is essential that the keywords used remain relevant. In order to stay on top of these keywords and search terms, we utilize the following techniques:

  • Research Competitors
  • Study Analytics Reports
  • Run Site Audit
  • Narrow Down Target Keyword List
  • Find Long Tail Keyword
  • Create Keyword Analysis Report

2. Onboarding

On-boarding acts as the blueprint and certifications of the machine. If the right detail is not accounted for in the on-boarding section, then the whole operation can end up going in the wrong direction.

This is the part that we focus on your company. Your company’s goals, your company’s competitive advantage, and your company’s credentials. In this step, our experts will gather all of the necessary logins and access codes needed to effectively begin the process. Depending on the company, this step might include:

  • Acquiring Access to Your Site
  • Acquiring SSL Certificate (if needed)
  • Setting Up Project in our SEO Management Tool
  • Identifying Buyer Personas
  • Setting Up or Accessing Google Analytics
  • Setting Up or Accessing Google Search Console
  • Accessing Your Social Media account
  • Setting Up or Accessing Google Business Account

3. Site Optimizing

This is the gears of the whole operation. It is tedious, continuous, and essential to keep the machine going. This aspect does not stop after the initial setup. We will perform extensive research on every keyword that we deem essential to your mission, and using this research, we will divide the keywords into categories of core, secondary, and LSI. The world of SEO is changing constantly, and therefore it is essential that the keywords used remain relevant. In order to stay on top of these keywords and search terms, we utilize the following techniques:

  • Correct Any Prevalent Errors or Warnings on Your Website
  • Add/Update Title Tags, Heading Tags, Alt Tags and Meta Descriptions
  • Create/Update Site Map
  • Set Up Internal Site linking
  • Create/Modify Website Content
  • Create Schema Markup
  • Make Website Mobile Friendly

4. Link Building

This is the commands and buttons of the machine. It is the part that will control the mechanics of the whole system. In order to understand this role, it is essential to understand what a link does. In SEO, each link provides essential information to search engines, and ultimately, connects back to your site. In this step, we will work to ensure your website is pushing out accurate and relevant content while receiving relevant backlinks to other websites. Our linkbuilding campaign includes:

  • Keyword Mention Monitoring
  • Competitor Backlink Analysis and Monitoring
  • Guest blogging
  • Testimonials & Reviews
  • Directory Creation
  • Social Bookmarking
  • Content Submission for Press

SEO PACKAGES

  • LOCAL SEO PACKAGE
  • $750+
    • Up to 5 keywords
    • Website Audit + Competitive Analysis
    • Keyword Research + Analysis
    • Website Speed Optimization
    • Meta Tags Optimization
    • Search Console Implementation
    • Sitemap Optimization
    • Google Analytics Creation/Implementation
    • Google Business Creation/Optimization
    • Backlink Creation Campaign
    • Citation Creation Campaign
    • 2 Blogs/Articles Monthly (Optional)
    • Custom Monthly Reporting
    • Account Manager

  • GET STARTED
  • PRMIUM SEO Package
  • $1500+
    • Up to 10 keywords
    • Website Audit + Competitive Analysis
    • Keyword Research + Analysis
    • Website Speed Optimization
    • Meta Tags Optimization
    • Search Console Implementation
    • Sitemap Optimization
    • Google Analytics Creation/Implementation
    • Google Business Creation/Optimization
    • Competition Monitoring
    • Backlink Creation Campaign
    • Citation Creation Campaign
    • 2-4 Blogs/Articles Monthly
    • Custom Monthly Reporting
    • Account Manager

  • GET STARTED